Lester Lyons-Hookham is an award-winning director and creative director based in Victoria, BC.

Originally from South London, he graduated in fine art from Central Saint Martins, where his film and creative direction work has grown out of a time-based media art practice, driven by creative curiosity and a love of collaboration and visual storytelling. His style ranges from glossy world-building to gritty DIY aesthetics, and his work is marked by a naturalistic sensibility, an eye for detail and simple, playful concepts. His creative studio, C’est La Vid Productions, provides music video, photography, art direction, graphic design and branding for musicians and major labels, with clients including Peach Pit, Columbia Records, Warner Music, Arista, Arts & Crafts, 604 Records and Live Nation.